Recently, Microsoft released a study which details how we, the public, deal with the intersection of privacy and online life. Participants in the study were HR managers, 2,500 consumers and recruitment professionals in the UK, the US, Germany and France. The results showed that there is still a massive disconnect between people’s fears around privacy and their behavior online, and that education is needed to increase awareness of online privacy security and privacy online.
Let’s address the disconnect issue first. The findings showed that 63% of consumers are concerned their online reputation might affect their personal/professional life, but less than half consider their reputations when posting content online. In other words, you’re not thinking about what your posting even though you are aware it could impact future career opportunities or affect personal relationships.
So what’s the learning here? Perhaps it’s as simple as proactively managing your online persona. Be mindful of all the different eyes that may come across your content online and develop the kind of online reputation that you’d want to share with an employer, client, friend or your mother. Here are the 5 vital steps to take control of your online reputation.
The second major finding in Microsoft’s study was that education is desperately needed. Only 4/10 respondents “totally” or “mostly” understand how to protect their privacy online, and 39% rely on friends and family for information about privacy online.
Don’t rely on Chinese whispers to keep your devices and your identity safe, subscribe to the BullGuard blog and tell your friends to sign up too! The best way to arm yourself against internet security issues is to arm yourself with knowledge. As online activities become an increasingly bigger part of all of our lives, knowing how to safely share your personal information online is vital.
So back to: how concerned are you about your online privacy? Share your thoughts!