Amazon Delivery DronesIn all likelihood at least one of the presents you ordered online over the most recent holiday period was purchased from and delivered to you by Amazon.

You’d have to live under a rock to not be aware of Amazon’s delivery issues in the United States… after an unexpectedly large rise in last minute online shopping, Amazon was caught off guard, and failed to deliver some products in time for Christmas.

 


Obviously they received a lot of criticism for this, and in response have announced they will refund any and all shipping costs, as well as giving consumers that had to endure the embarrassment of not having gifts for their loved ones on Christmas day, a $20 gift card.

They also announced that they are testing unmanned drones to deliver goods to customers. Is this the future of delivery? For Amazon, it appears to be. The new, yet unlaunched service has already been named “Prime Air”. Chief Executive, Jeff Bezo’s has named these drones “Octocopters”, and indicated that they could deliver packages up to 2.3kg (5lbs) in weight. The truly incredible part of the Amazon delivery drone is that you could receive your product a mere 30 minutes after ordering it!

There is one major hurdle that will need to be overcome first, the US Federal Aviation Administration will need to approve the use of such unmanned drones for civilian purposes. And while this may seem far off, civilian air space is anticipated to be opened up to all sorts of different drones in 2015-2016. The primary issues or concerns for the Federal Aviation Administration are centered around civilian safety on the ground, not only from the standpoint of the drones themselves, but also in terms of the security of the package – as the drones are unmanned, no one is there to protect them from theft or capture.

Not sure what to make of it, or simple don’t believe it? Check out this video of a recent Amazon delivery drone test flight.

Written by Kirsten Dunlaevy (200 Posts)

Kirsten Dunlaevy is a blogger for BullGuard. With a background in advertising and branding she is extremely familiar with the ups and downs of social media and the world of communication. Kirsten is here to educate you on how to navigate all things digital, in a safe and responsible manner. Her other passions are decidedly un-digital, she loves being out on the water and cooking.


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