First off, I'm very satisfied with your product (Bullguard Internet Security). It was included when I bought my new computer. My 1-year subscription is almost up, so I checked your pricing on renewal. This would cost me 69,95 Euro for an additional year. (I'm a Belgian customer)
If I go to the store where I bought my computer, I could buy Bullguard for 45,00 Euro. (Retail box) with the same options I get if I should renew my subscription. ( 1 Year, 3 PC's, 5GB backup)
Something's not right here! Basically I would pay 24,95 Euro extra, in case of renewal, for the convenience of not having to go to the store and buying a product I already have installed. I don't need another cardboard box, manual and CD, those items would end up in the trashcan.
Could someone give me an explanation for the huge price difference?
The price difference it due to the version number, as you can use an older version license key with the latest BullGuard version. Also the retailer can make offers, if they have an older batch they can make discounts. Finally we have an offer for our users: you should receive a renewal warning email with a discount within a week of your account expiration date, if you want to choose the renewal from us.Cheers,
They are selling the latest version, 8.5, the same version Bullguard is offering as renewal. So the discount and older batch argument does not apply here.
I will wait and see how much of a discount Bullguard will be offering me at the end of my subscription, and decide then where I buy my next anti-virus program.
In future ,I'll still recommend your program to friends and family when they are looking for a good anti-virus, I will however advice them against buying it from the company that makes it.
I understand your company needs to make a profit, but you can not justify a 25,00 Euro price increase compared to a box I buy in the store. (Witch involves: making and printing a cardboard box, manual + CD, shipping this to my country and allowing to let the local store owner make a profit.)
agree totally with dickens,i have been with bullguard since 2005,and i have never been offered a discount,i took out my latest sub out for 2 years next time i might not be so quick in renewing,see if i get offered a discount,you should be supporting the customers that support you,
Here prices are just fine : when I bought my new notebook Bg for 2y/3users costed me only 60 euro ! This shop has this Bullguard action every day of the year so I'm not complaining => http://www.comservice.be