London, UK, 14th May 2014: BullGuard, a leading global provider of antivirus software for PCs and mobile devices, has today announced a cross-promotion with Twentieth Century Fox and its upcoming summer blockbuster, Dawn of the Planet of the Apes, which hits Cinemas July 17th. The sequel to the remake of the classic series follows a growing nation of genetically evolved apes led by Caesar, who are threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived as both sides are brought to the brink of a war that will determine who will emerge as earth’s dominant species.
The spread of a virus around the world is an area in which BullGuard has some considerable experience. The antivirus experts will be offering promotional prizes both online and at retail outlets offering consumers the opportunity to win unique prizes tied to the theme of the film.
The grand prize is entitled “Live Like Caesar in Spain”, where lucky winners can live like the lead character from the film for two nights in a luxury tree house hotel north of Barcelona.
The package includes breathtaking views of the Montseny natural park and the Pyrenees, with breakfast, lunch and dinner delivered each day to the tree house. It also includes entry to an extreme adventure park with tree running, treetop bungees and “dive down” 25m bungee jumps. A runner up will also be chosen and awarded with a Cineworld cinema pass for a whole year. Each winner will also receive a 1-year subscription of BullGuard Internet Security.
The competition is open to all UK residents aged over 18.
“The types of viruses we deal with on a day to day basis aren’t quite the same as those seen in the film, but we’re well aware of how quickly a pandemic can spread in computing terms and we’re delighted to be able to engage with Planet of the Apes fans through this unique promotion,” said BullGuard CMO, Cam Le. “We see it as a great opportunity to offer fans of the franchise a chance to win a unique and memorable experience. Good luck to everyone taking part!”
To enter, UK residents over the age of 18 should visit www.bullguard.com/planetoftheapes and fill in the online entry form between the 1st May and 31st August 2014. A UK winner will be chosen at random no later than the 15th September 2014.
Terms and conditions: http://www.bullguard.com/about/pota-terms-and-conditions-consumer.aspx
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Launched in 2002, BullGuard is one of the fastest growing antivirus and mobile security brands.
Today, its product portfolio also includes award-winning antivirus, premium 24/7 protection, web-based identity and social media protection that works across all devices, as well as PC and mobile backup software solutions.
BullGuard’s philosophy has always remained the same - to combine technical excellence with a genuine understanding of consumer needs, creating simple, easy-to-use products that deliver complete protection, and to enable customers to control and manage their digital footprint.
For two consecutive years (2012 and 2013), BullGuard Internet Security has won a coveted “Best Buy” award from Which?