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Why Social Media Needs 2-Factor Authentication

We’ve all heard about the massive companies getting hacked through social media channels. Take the Associated Press Twitter hack from a few weeks ago – a false tweet announced that there had been two explosions at the White House, and that President Barack Obama had been injured. This one tweet created chaos in the United States and resulted in a 143-point drop in the Dow Jones Industrial Average on the U.S. stock market. It’s scary what one false tweet can do.
This latest hijacking of the Associated Press Twitter account has forced companies to revisit their social media security measures; clearly, their current authentication methods just aren’t cutting it. Social media security needs to be strengthened. If it’s not, our entire internet security is at risk. Currently, these social media companies are afraid to make the login process more strenuous a.k.a more cumbersome for their consumers. What if a longer login process drives them away? They don’t want to lose users. In actuality, they may start losing users if they don’t up their social media security process. A recent survey found that consumers don’t trust websites that just rely on passwords – a security method too often seen hacked. The future of social security is 2-factor authentication. It’s not surprising that Apple is already using it – they know what their customers want and for the last decade have been at the forefront of technological advancements. The shift in consumer mindset means social media will need to rework their security systems to stay in favor with the masses. And with consumers being willing to take an extra step for safe access, why wouldn’t they? 2-factor authentication is the latest in internet security wins. Your social media security has been secured… for now.
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Written by Kirsten Dunlaevy

Kirsten Dunlaevy is a blogger for BullGuard. With a background in advertising and branding she is extremely familiar with the ups and downs of social media and the world of communication. Kirsten is here to educate you on how to navigate all things digital, in a safe and responsible manner. Her other passions are decidedly un-digital, she loves being out on the water and cooking.

More articles by Kirsten Dunlaevy

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