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Google News: Your face can become the next Google ad

Google News: Your face can become the next Google adRecently, Google updated their Terms of Service. The update included permission for Google to use your reviews, name and photo for advertising purposes. Of course this update has now been set as a default setting within everyone’s account. Every time you recommend or comment on an item or service, Google is now permitted to share that reaction, and they’re referring to it as a “Shared Endorsement”.    

What’s in it for Google?

Many people rely on other’s recommendations and reviews when researching a product, service or holiday, but has Google gone too far with this update. You’ll notice that the change to their Terms of Service didn’t get a lot of press, nor were Google users notified of the change. So, is Google trying to help us all out by expanding the circles in which our recommendations are shared, or are they trying to mine data from us and use it for marketing purposes to their gain? Google shared with us what your personal recommendations will look like on the World Wide Web: Google News: Your face can become the next Google ad

If you do not want to be the next Google ad, here’s what you have to do:

It could be pretty weird to see your name appear in a Google search like that, especially if you’re not aware of the fact that your recommendations are shared with your friends and the public. The good news is, now that you’re aware of the changes to your Terms of Service with Google, you are able to opt out of becoming the next Google ad. Here’s how:
  1. Access your ‘Shared Endorsements’ settings page
  3. Scroll to the bottom of the page, and uncheck the box
Do you want to be the next Google ad?

Written by Kirsten Dunlaevy

Kirsten Dunlaevy is a blogger for BullGuard. With a background in advertising and branding she is extremely familiar with the ups and downs of social media and the world of communication. Kirsten is here to educate you on how to navigate all things digital, in a safe and responsible manner. Her other passions are decidedly un-digital, she loves being out on the water and cooking.

More articles by Kirsten Dunlaevy

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