BullGuard just wrapped up a major research project into behaviors affecting consumer privacy in the US, UK and Germany. Early results show that 76% of the 2,000 consumers surveyed in the US are effectively playing Russian roulette with their personal data by blindly accessing public Wi-Fi, putting convenience ahead of their privacy and the safety of their most sensitive personal data.

Shockingly – and very much at odds with their actual behavior – a majority of Americans are enormously concerned about security and privacy with more than half (55%) stating they know their data is less secure when using an open Wi-Fi network. And yet, nearly half (42%) of US respondents who access public Wi-Fi on a daily basis log into personal accounts that require a password, 26% use credit cards and 32% log into their online bank account - exactly the types of personal data hackers look to steal and exploit.
Accessing public Wi-Fi without the use of a VPN (Virtual Private Network) is akin to driving your car without insurance – sooner or later you’re going to end up paying the price for being negligent. Stay tuned for the full results of this study.