In the following we explain terms that we use in our privacy policies. You can find further explanations of IT security terms in our Security Center.

Affiliate marketing

In affiliate marketing, networks of advertising and advertising space providers work together via one platform. As a rule, payment is made through performance-based commissions.


By modifying the data, a natural person can no longer be identified.

Activity data

Data stored about the user's activities.

Analysis tools

Programs allowing analyses of user behavior.


If the controller in the sense of data protection law uses a service provider who does not obtain their own rights to the processed data, they are referred to as a processor.


Use of IT infrastructure and services that are not kept with the data controller (on site) on local computers but are hired as a service from third parties and can be accessed via a network (e.g. the internet).

Browser cookies

Cookies are small text files that are stored on your computer or in your browser.


General Data Protection Regulation, revision of data protection regulations for the European Union (EU 2016/679).

Fan page

A fan page describes, among other things, the presence of a person in public life or a company in social networks.


(Portable) electronic objects/computers, such as smartphones, tablets, laptops, or PCs, used to access apps or programs and information services.


Internet of Things is a collective term for technologies that enable physical and virtual objects to be networked and work together.

IP address

An address within the computer network based on the Internet Protocol (IP). This address is assigned to a device and enables the device to be addressed and thus accessed.

Like button

The "Like" button makes it easy for social network users to express that they like or support something.

MAC address

Hardware address of each individual network adapter.


Metadata is data that is available in a structured form and provides information about characteristics of other data. In the case of a photo, for example, this can be information about the aperture value, shutter speed or geo-tags.

Personal data

This information relates to a specific or identifiable natural, living person.


Modification of data in such a manner that it can no longer be attributed to a specific data subject without additional information.

SaaS vendors

"Software as a Service" providers provide their customers with their software and services via the cloud.


Programs developed to cause damage to a device.


Synonymous for "intelligent, clever" devices (e. g. smartphone, smart TV, smart watch).


(Service Set Identifier) freely selectable network name of a Wi-Fi network.


The controller in terms of data protection law determines the means and purposes of processing personal data.

Version: 2022.07.12