One of the most important reasons for me to use a paid product is to get rid of the anoying ads that the freeware versions give. Currently the paid Bullgaurd product produces more ads than Avast free. If you go on an open WiFi, you not only get a security warning but also an ad for their VPN product. While your other brand VPN is already up and running. And now we get the 'Seasonal offers'. Really guys, you should at least make a configuration option that lets me turn off the ads. I've switched products before to drop the ads and I'll do it again, I'm not paying you to annoy me, I'm paying for a product that only asks for my attention when it's required.