Confused

My subscription is up for renewal soon.



I can either renew from within the bullguard app, for £49.99, or, from bullguards OWN webpage:

https://www.bullguard.com/products/bullguard-antivirus.aspx

For £20.



What gives? 

The price difference comes from the fact that you have BullGuard Internet Security installed, whilst you are looking at BullGuard Antivirus on the shop

Please see more here: https://www.bullguard.com/products/compare-products.aspx

Thank you for that clarification.



Even so, though your shop, Internet Security is on offer for £24.99, yet through the app, its £49.99.



Would I be right in assuming that the £24.99 price is only for new customers? That is the only reason I can figure that it is so much cheaper than renewing it via the app.

We have a recommended price which reflects the value of the product, and this is the price we sell it for through our web shop.

When a discount is available on our website, it is designed to attract new customers, that's true, but existing customers can also use the available discount.

We encourage our users to renew their subscription using the best offer that they can find, online or offline, from us or from our partners. You will receive the same service and support from us, regardless of the offer you found.