“I’m excited to be working at BullGuard,” says Hodges. “It’s a brand that I have been well aware of over the years and for me it stands for robustness and trust. BullGuard has come a long way and I’m proud to be given the opportunity to work with the staff, the company, and within an exciting, cutting-edge industry.”
Hodges plans to focus on innovation to help stimulate growth by increasing market-share, and with internet security constantly challenged to stay one step ahead of malicious users, he believes it is essential to continue educating consumers as to the nature of modern threats as well as providing cutting edge technology to help combat them.
“With more and more people using their Smartphone to perform online-banking or make online purchases, we will see a shift in attacks to exploit vulnerabilities in these and, of course, tablet devices. Focus will increasingly move, therefore, to protecting our own identity online, to prevent identity theft, and to be alerted when our information has been compromised.”
The final new appointment, Cam Le, joins as CMO following her experience as Head of Marketing at Palringo, where she was responsible for Marketing Communications as well as Public Relations. Her leadership helped establish Palringo as one of the fastest growing online and mobile communities in the world. Prior to Palringo, Le was responsible for Product Development at Logitech, successfully managing one of the highest margin and longest selling product lines.
Le plans to increase awareness of BullGuard’s brand across the mobile market as well as PC. With a strong background in consumer insights, digital media, and e-commerce, this is where her focus will be to drive increased revenues. With over fifteen years of experience in the technology market, which included Product Development and Global Marketing, Le is well placed to drive awareness and campaigns designed to increase ROI in order to grow BullGuard’s market position and market share.
“BullGuard has a very strong brand that effectively combines technical excellence with usability,” states Le, when asked what attracted her to the company. “There are a myriad of opportunities to increase awareness and reach, and with new products for the mobile industry, this is an area where we expect to accelerate growth as it is an essential market for us to be in.”