BullGuard Channel Marketing Manager, Lucy Lincoln, is Named One of the Top 25 Women in Tech


– Multi-award winning cybersecurity company, BullGuard, is delighted to announce that Lucy Lincoln, Channel Marketing Manager at BullGuard, has been chosen by PCR as one of the Top 25 Women in Tech 2020. The PCR Top 25 Women in Tech highlights the most influential women in the UK PC and tech channel and features women that have made a positive impact in the industry over the past year. Lucy has undoubtedly met and exceeded these criteria with aplomb, seeking and implementing new opportunities for BullGuard partners during a most unprecedented time, all the while remaining highly focused on her ongoing work.
The accolade from PCR is testament to Lucy’s unwavering dedication to BullGuard’s channel partners and recognition of the success of BullGuard’s channel marketing strategy which Lucy built from the ground up. This includes BullGuard’s renowned, solid tiered Advantage Plus partner programme. Lucy continuously demonstrates her understanding of the importance of the channel and her appreciation that their success is BullGuard’s success. Every new sales incentive launched or reward event she organises, is to thank and reward BullGuard’s partners for their ongoing support.
Lucy has also been recognised for her quick reactions to changing markets which was evident during the Covid-19 pandemic when Lucy contributed to setting up a hugely effective lead generation tool in the form of an extended 3-month Small Office Security customer trial. This activity not only helped the unprecedented number of small businesses that needed to ensure their remote workers were protected quickly and easily, but also captured a wealth of end user trial leads that BullGuard could pass back to local resellers.

BullGuard Head of Global Sales, Steve Hicks commented: “Lucy has a number of key qualities that we at BullGuard are extremely grateful for. She is the perfect combination of determined and adaptable, showing on a daily basis her commitment to success, as well as an enviable ability to overcome challenges and deploy new strategies. When Lucy joined the team 7 years ago, she hit the ground running, single-handily implementing an entire global channel marketing strategy and has never faltered in enthusiasm. Her ideas and arrangements in the past year underline why Lucy is such an asset to my team, and just one of the many reasons why she is so deserving of any accolade that recognizes her achievements and her highly committed work ethic.”
“I’d like to thank PCR for including me in this prestigious list of influential women in our industry, and to thank BullGuard for giving me the opportunity to apply myself 100%,” said Lucy Lincoln, Channel Marketing Manager, BullGuard. “My role here at BullGuard has been the most defining within my entire career. It has allowed me to cement new relationships, many of which will be there for life, and to witness first-hand, positive results for our Partners, which is extremely motivating. I hope that by recognizing the Top Women in Tech, the importance of diversity is highlighted. The industry can play a major role in helping inspire a love for technology in young girls. The next generation of thinkers and innovators are developing now and by encouraging and inspiring girls by using strong and active female role models, tech companies can ensure a much more diverse future for the industry.”
As a result of the combined efforts of Lucy’s channel marketing strategy and sales, BullGuard has witnessed double digit growth year on year, as well as three consecutive accolades of best ‘Software, Services and Support Vendor’ in the PCR Awards 2018, 2019 and 2020. BullGuard was also awarded ‘Company of the Year’ in PCR’s 2020 awards. This is yet another testament to Lucy’s endless work to continuously support BullGuard’s channel partners and to ensure that BullGuard is and continues to be the leading provider of security software to the consumer and small business markets.
For more information about BullGuard, please visit www.bullguard.com/partners.

About BullGuard
BullGuard is an award-winning cybersecurity company focused on providing the consumer and small business markets with the confidence to use the internet in absolute safety. We make it simple for users to protect their data, identity and privacy – at home, in the office and on the go. The BullGuard product portfolio extends to PC, Mac, tablet and smartphone protection, and features a comprehensive product suite, including internet security, mobile security, identity protection, an easy-to-use VPN with military-grade encryption, and BullGuard Small Office Security, a dedicated, cloud-managed endpoint service designed specifically for small offices. BullGuard released the world’s first IoT vulnerability scanner, real-time Home Network Scanner and unique Game Booster delivering the most secure and optimized gaming experience for PC Gamers. Today, BullGuard continues to lead the cybersecurity industry in providing innovations.

BullGuard has an unmatched channel focus. Our total commitment to channel partners is evident with our industry-leading Advantage Partner Program and unrivaled revenue share scheme, which has made BullGuard the channel’s favorite endpoint security vendor, consistently recognized by prestigious industry awards.
All BullGuard customers and partners enjoy expert live, 24/7 customer support and a no-logs policy. Follow us on Twitter @BullGuard, like us on Facebook at BullGuard, or learn more at www.bullguard.com.

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Michelle Cross
The PR Room
Tel: +44 (0) 333 9398 296