Prior to the Olympics this summer, there was hysteria on the world wide web around the internet melting while trying to deliver on the experience in London. While it sounds crazy, it actually wasn’t a ridiculous concern.
Just consider all of the content that was available online, only some of which we, at BullGuard, were able to cover (remember those Olympics apps?) and then think of all of the public that took part in that content online, all while watching the Olympics on their tablets, phones and laptops.
It all started in Beijing in 2008, with the games being an online success. Vancouver proceeded to extend the success to our mobile phones in 2010. London 2012 marks an important moment in broadcast history…the world was able to watch the games, anywhere and at any time.
TechBargains anticipated that we would watch the games across multiple devices:
- 31% – Tablet
- 46% – Laptop
- 27% – Phone
And that we’d be actively posting whilst watching:
- 77% – Facebook
- 31% – Twitter
- 28% – YouTube
- 20% – Google+
- 6% – Pinterest
I think it’s safe to say now that the Olympics did not melt the internet. In part, we’ve got to thank companies like BullGuard for educating its users on the risks, and offering solutions to protect themselves and their devices with programs like BullGuard Internet Security 12 and BullGuard Mobile Security 10. But we also need to thank all of the tech people that helped make the magic happen. According to TechCrunch, “The 16 days of the Olympic games and 12 days of the Paralympics will see 450 technologists keep 180 servers and 1,160 PCs and laptops running 24/7. There are 92 buildings to be connected and BT (British Telecom) has invested 640,000 man hours in the project”. I can’t imagine they were able to enjoy the Olympics quite as we did!
What did you watch the Olympics on? Did you consider what went on behind the scenes?