Adware_blogAdware is getting more and more aggressive, and it is most certainly invading your privacy. For those of you new to adware, the term is most commonly used to refer to ads that come embedded in free applications, as a means of monetization. So if you’ve been receiving those annoying pop-ups either on your mobile device or PC, adware is responsible for them.

One of the biggest issues surrounding adware is privacy. The majority of applications that contain adware track your online surfing habits in order to provide you with ads that are deemed relevant to you. But there are others more intrusive than that. For example, on mobile devices, you may run into adware that can legitimately collect private information, such as: email addresses, device IDs, location data, browsing habits, even phone numbers, as apps ask for certain permissions before installing them. If you don’t read them carefully, you might allow adware to collect those details, which are then sent to remote servers belonging to ad networks who can use it for better targeting.

At its worst, adware can come bundled-up with spyware that can leak your private data to cybercriminals, collect bank login credentials, intercept phone conversations and text messages and more.

Another issue around adware is that most people aren’t even aware of its existence on their computers and devices.

So, what’s the best way to rid yourself of adware and (possibly) spyware?

Adware is something you definitely want to avoid for both privacy and security reasons. One thing you should pay close attention to is the EULA or permissions you are asked to agree to upon installing an application. If you’re not comfortable with its requests, just leave it. And, as prevention is always better than cure, make sure you have an antispyware tool installed on your device to avoid the worst scenarios. Whether it’s your computer or your mobile you are concerned about, BullGuard has some of the best preventive software to help you steer clear of spyware.

Check out BullGuard’s security suites:  Internet Security 2013 and Mobile Security.

Written by Kirsten Dunlaevy (198 Posts)

Kirsten Dunlaevy is a blogger for BullGuard. With a background in advertising and branding she is extremely familiar with the ups and downs of social media and the world of communication. Kirsten is here to educate you on how to navigate all things digital, in a safe and responsible manner. Her other passions are decidedly un-digital, she loves being out on the water and cooking.


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