Even if you don’t ‘Like’ the brand, any brand may now be able to promote products within your newsfeed. That’s right, Facebook is in testing with a new advertising service.
It’s no surprise really, given the slow revenue growth this year. However, you’d expect Facebook to play this one out carefully so as not to alienate their users by bombarding them with unwanted advertising messages. It’s one thing to see content in your newsfeed from brands that you’ve have chosen to ‘Like’, but it’s entirely different to allow brands to push messages through your personal Facebook newsfeed. One of the great things about Facebook is the ability to curate what content is displayed on your newsfeed.
Ads in your newsfeed. Just a business thought?
It’s unclear when and if this advertising service will be implemented. I just hope there’s an option within the Privacy Settings where Facebook users will be able to ‘turn off’ the advertising of brands that we haven’t ‘Liked’. Facebook hasn’t had a great year, between the stock debacle, the announcement that 83 million (almost 10%) of accounts on Facebook are actually fake, and now this. It’ll be interesting to see how Facebook fares in the 4th Quarter.
What do you think about your newsfeed becoming an advertising feed?